Erick Rosseto

Blog

SEO and GEO for decision-makers

Guides and analysis on organic search and generative AI, with data, sources and what changes for the business.

Articles in Portuguese.

All articles

5 articles
  1. 31 min read

    Consultoria em SEO em 2026: o que é, como funciona com GEO, quanto custa e como escolher

    Scope, pricing and timelines of SEO consulting today, and how it now covers presence in AI engines.

  2. 20 min read

    GEO (Generative Engine Optimization): um guia completo e sem enrolação para 2026

    What GEO is, what the Princeton study proved and how it differs from SEO and AEO.

  3. 4 min read

    EEAT: o critério de confiança do Google que está moldando o SEO

    Experience, expertise, authoritativeness and trust: the signals Google uses to decide whom to trust.

  4. 5 min read

    Intenção de busca: o que é, por que importa e como ela transforma seus resultados em SEO

    Why intent and behavior now matter more than the keyword, and how that changes SEO strategy.

  5. 5 min read

    O que é SEO?

    A guide for decision-makers: what SEO is, how to apply it in your company and why it drives leads, authority and predictable growth.

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