Your brand on Google and in AI answers

GEO (Generative Engine Optimization) is the work of getting your brand found, understood and cited by generative AI such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. SEO works on a page's position in search results; GEO works on the brand's presence inside the answer. They reinforce each other: AI engines look for well-indexed, authoritative sources, so SEO remains the foundation.

AEO (Answer Engine Optimization) started out focused on direct answers, such as Google's featured snippets and voice assistants. GEO deals with answers generated by LLMs, which combine several sources into a single response. In practice the terms overlap and the goal is the same: make your brand the clearest, most trusted answer on the topic.

ChatGPT cites the brands it finds in trusted sources. That takes work on two fronts: well-indexed pages on your site, with direct answers, data and a clear structure; and mentions of your brand on websites, in the press, in reviews and in communities the models consult. The job is to strengthen both and track citations over time.

Yes. Assistants like ChatGPT and Perplexity check search results to choose the sources they cite, and AI Overviews is built from Google's index. A page that is poorly indexed or lacks authority rarely makes it into the answer. What changes is how success is measured: beyond ranking, content has to be clear and trustworthy enough to be cited.

It depends on your site's current structure and on the competition. On average, the first clear signs appear within 3 to 6 months, with bigger gains from the sixth month on. Content and structural changes tend to show up sooner in AI answers, because AI engines read the current version of your pages.

It depends on the scope, the size of the site and how much of the execution stays with your team. Market ranges and what each format includes are covered in the article Consultoria em SEO em 2026 (in Portuguese). For a tailored proposal, book a call.

No. The channels complement each other. Paid media brings immediate volume; SEO and GEO build a presence that keeps generating qualified demand when ad spend goes down. A good strategy uses both and reduces dependence on paid media over time.

By tracking a fixed set of questions from your market across the main assistants and recording when and how the brand is cited, alongside the traffic and leads those platforms send in your analytics. That makes progress comparable month over month.

So far, there is no evidence that it does. An SE Ranking analysis of about 300,000 domains found no correlation between having the file and being cited by AI. It does no harm, but it is no substitute for clear content, authority and brand mentions.