SEO and GEO specialist based in Brazil, with proven global experience
SEO and GEO as a business strategy
Not just a way to rank on search engines.
Erick Rosseto. SEO/GEO consultant and founder of an independent consultancy, with more than 11 years of experience turning organic search into qualified demand, investment efficiency and predictable revenue.
The track record includes projects in Brazil and abroad, on every continent, mainly in Latin America, the United States and Europe, and even in the Chinese search market, for consumer goods multinationals, pharmaceutical companies, big tech firms, sports brands and startups, as well as workshops and training for marketing teams.
Corporate experience includes building in-house SEO teams from scratch and leading established ones, working directly with executive boards. That is where the familiarity with the senior leadership environment, and with how it makes decisions, comes from.
Results
Some numbers from projects led throughout my career
- RegTech · GEO+763%
in brand citations in Google AI Overviews in 12 months
Paid media's share of leads fell from 74% to 42%.
- Retail scale-upR$ 1M
in estimated paid media savings
With 350,000 incremental organic sessions per month.
- Cosmetics manufacturerR$ 100k+
in estimated monthly savings
By building an in-house SEO function.
- High-ticket services+62%
in organic acquisition in 5 months
A record number of qualified leads matching the ICP.
- Retail scale-up+228%
in top 3 Google rankings
After the organic strategy was rebuilt.
- Starting from zero+300%
in ranking keywords
For a company with no prior SEO.
GEO expertise
From SEO foundations to AI answers
In GEO, I lead the work of getting brands found, understood and cited by generative AI such as ChatGPT, Gemini and AI Overviews. My SEO experience is the starting point: AI systems look for well-indexed, authoritative sources, and that is where I build the brand's presence.
SEO technical foundation
I audit and fix crawlability, indexing and structured data so Google and LLMs can read and use the content.
Entity and authority (EEAT)
I build the brand entity and the experience, expertise, authoritativeness and trust signals that make it a citable source in its market.
Citation monitoring
I track when and how the brand appears in AI answers and tie that data to traffic, leads and revenue.
To support this, I developed a proprietary diagnostic methodology that assesses both the website and the maturity of the operation, with AI applied to the analysis. The free GEO assessment is built on that method.
Take the GEO assessmentEducation
Education that blends technical skill, management and brand
Good SEO and GEO require three things at once: technical depth to understand algorithms and language models, business vision to connect the channel to revenue, and a brand perspective to build the authority that sustains positioning over the long term.
Branding and Luxury MarketingCentro Universitário Belas Artes · São PauloPostgraduate
Business ManagementFundação Getulio Vargas · São PauloMBA
Growth MarketingFIAP · São PauloSpecialization
Neuro-Linguistic Programming (NLP)The Society of Neuro-Linguistic ProgrammingTraining
Degree in Marketing and certifications in neuroscience.
Mentions
Talks and content in external sources
Content in Portuguese.
Start your strategy
Tell me where your company stands and what you want to achieve in the coming months. I'll reply with an initial read and the next steps.
Book a call